SEO & SEM
Be seen with Search Engine Marketing
Your business deserves a marketing strategy that encapsulates the innovation of your offering through messaging that makes potential customers stop scrolling and start clicking. Creating the perfect SEO and PPC strategy to achieve this is both a science and an art – that’s why the Notch team is comprised of scientists and digital marketing specialists.
When prospective customers enquire about your company, products and services, one of the first things they’ll do is search online. Search Engine Marketing (SEM) puts your website and services on the first page. By targeting specific keywords, we can isolate niche industries and drive highly motivated traffic to your page.
There are two main tactics of Search Engine Marketing (SEM):
Search Engine Optimisation (SEO)
Pay-Per-Click (PPC)
Getting to know SEO
SEO is a set of processes that are aimed at improving your website’s ranking across search engines.
Reaching the top of the results relies on a number of factors, including:
- The quality of the content on your website
- The relevance of the content to the keyword
- The authority of your company and website in that field
- The speed and technical aspects of your site
Notch is experienced at maximising all of the above, ensuring that your website has visibility in your target markets.
Search engine optimisation can be an uphill battle with ever changing rules, often requiring time, effort and specialised SEO tools.
Our team of science and SEO specialists leverages their creativity and connections to craft captivating, SEO optimised content with high quality backlinks. Plus, we’re more than just an SEO content agency. We take a holistic approach, conducting a comprehensive SEO audit from the speed and structure of your website to the content that populates it, so you rank for the terms most valuable to your business. With access to the right SEO tools, and the knowledge to utilise them, our team of SEO strategists excel at accelerating your web visibility.
Profit from Pay-Per-Click (PPC)
PPC is when you target specific keywords and bid to show an ad at the top of the results. For B2B companies in life sciences and technology, keywords can be very niche.
Paid search ads are a cost-effective way to get to the top of the results, as you only have to pay if someone clicks on the ad. These ads look just like other search results, and we tailor the messaging to align with your branding and marketing goals through our combination of technical and scientific experience.
The benefits of PPC
When your business is at the top of the search results, you have more exposure. And more exposure means an increase in leads and traffic to your website from highly targeted individuals. Depending on the page that the ads link to, this can result in greater awareness and new customers.
We can set up and manage tags on your website to track how campaigns are performing.
Looking after your PPC
As a PPC agency, we merge the expertise we’ve gained across the science and technology industries with our digital know-how.
From your website to reviewing competitors and launching your brand’s message, we create campaigns that outperform industry averages in delivery, lead generation and cost efficiency.
Why everyone likes LinkedIn
With over 303 million monthly users and a versatile suite of targeting options to suit any objective, LinkedIn advertising is an essential addition to an effective B2B digital marketing strategy. Whether you’re launching a new product or service, or you’re simply looking to improve your LinkedIn engagement with a lead generation campaign, we’ll help you achieve the ‘likes, shares and repost’ results.
All eyes on Google advertising
Google needs no introduction. As the world’s largest search engine, it’s the first point of contact for information, products or services. Imagine how valuable it would be for your website to be one of the first, potential customers see?
With our Google Ad qualified and digital advertising experts onboard, we can place your website at the top, front and centre of relevant, high intent searches through in-depth knowledge of your offering and user search behaviour.